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18.10.11

High Fashion. High Tech.

When most people think of gamers, they think nerdy, socially inept individuals who could care less about fashion or anything having to do with aesthetics, really.  But thanks to Dior, we can take a different point of view as far as gaming is concerned.  Just recently, they released an ad portraying their latest collection of cosmetics as components of timeless video games such as Tetris, Pacman and Pong.  Although the cosmetics are not obviously displayed on a face, this ad is much more intriguing than a photograph of an overly emaciated model that's been photoshopped to death.  You be the judge: 





However, this isn't the first time in high fashion history that technology has had an influence on the portrayal of products.  Earlier this year, Chanel released an ad featuring robots as a means to present their most recent cosmetic line as well.



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